LeBron James to open concept store

Lebron James Audemars Piguet 468x349 LeBron James to open concept store

In a timely announcement during the ongoing NBA Finals and a possible first championship, basketball superstar LeBron James will launch a luxury store called Unknwn in Miami this fall.
According to the Hypebeast blog, Unknwn will offer a mix of apparel, footwear, and other lifestyle gear by brands including OriginalFake, A.P.C. and Nike Tier Zero.

This opening comes as part of a trend that has seen basketball turning increasingly fashionable beyond the usual sneaker endorsements, with the New York Knicks’ Amar’e Stoudemire visiting fashion shows and being featured in US Vogue.

US basketball superstar LeBron James 468x702 LeBron James to open concept store


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